Super Bowl commercials are high-profile advertisements which air during the Super Bowl. 30 seconds of advertising time costs $2.5 million due to the extremely large audience for the Super Bowl. These ads can sometimes generate more hype than the actual football game itself. Due to the high pressure that the audience places on the advertisers, the commercials are sometimes considered overrated.

To the disappointment of many viewers outside the U.S., particularly Canada, these high-profile ads are usually only seen via the originating American network. Viewers elsewhere see local ads instead which, due to the lower popularity of American football outside the U.S., have lower audiences and therefore do not share the high reputation of the domestic commercials. (While most Canadians can access the major American networks in addition to their own, American stations are usually subject to simultaneous substitution, meaning the U.S. ads are essentially "blacked out" in Canada.)

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